As an academic researcher in the field of marketing, create a well-detailed and well-structured literature review section for a top research journal in academic marketing. This literature review must be developed using ONLY the attached documents or attached knowledge search only, and it must use a theoretical perspective to organize and structure the writing.Use technical language specific to the field Using source documents - Provide an overview of relevant theories, concepts, and empirical findings Using source documents- Critically evaluate existing research and identify gaps or inconsistencies Using source documents- Organize literature into clear categories or themes